Scheduled to launch later this month, microChange combines strategies of social media apps with charitable giving to engage a new generation of philanthropists. The app has a Snapchat-like interface for NGOs to post short videos that can be shared with friends, daring them to donate.
Today, young people are the least likely to give and technology may be to blame. Recent Yale graduates, Sahil Gupta and Bill Cavell, created the smartphone app to meet millennials where they are in terms of the technology and social media platforms they already use on a daily basis. By making philanthropy social and removing barriers to entry, microChange hopes to engage tech-savvy millennials in giving back. They will be marketing to NGOs and donors alike, with the goal to make all charities mobile so that they can quickly and cheaply reach donors and demonstrate impact. LEARN MORE