The tech community is a hub of wealth and innovation, making it a tremendous opportunity for nonprofits. Not your traditional donors, nonprofits may be unprepared for the new ideas and expectations these individuals bring to the table. In an attempt to close the information gap, Campbell & Company interviewed a panel of 21 tech philanthropists to better understand their approach to giving.
Who is the tech donor?
So what does this mean for nonprofits? Investing in data is a must. Also, make giving easy with a simple to use online platform where they can manage communication and quickly access information. Let them get hands-on with site visits, a volunteer event, or board work - they want to understand how the organization works and may require a little bit of a philanthropy education. Finally, make it social: event fundraisers were the tech donor's preferred approach to being solicited for donations. LEARN MORE