The Women's Philanthropy Institute at the Indiana University Lilly Family School of Philanthropy completed its 2018 Women Give report, capturing gender differences in philanthropy. One component of the study examines how parents pass on charitable habits to their children. Parents tend to emphasize giving more with daughters, while children, in general, are giving less than their parents.
The report explores various parental factors, like frequency of giving and wealth level, and the impact it has on their adult children's giving. Data shows the relationship between parents' and daughters' giving is more substantial, attributing this to the fact that women are likely to be introduced to giving at an earlier age and that parents spend more time passing on attributes like empathy to their daughters.
Yet overall, parents are giving more than their children, $946 to $700, respectively. The study reminds us that parents have a huge influence on their children while they live in the same house. To increase giving, parents must find ways to enforce these traits equally with daughters and sons. LEARN MORE