Google Presses 'Play' on Giving


Google announced they'll be turning the Play Store into a vehicle for giving. Through the app marketplace, Android users can donate to a variety of well-known nonprofits. In the spirit of the season, Google has waived it's 30 percent fee so that charities receive your full contribution.

Until now, Google has prevented app developers from processing donations, likely to avoid the added reporting complexity. Coined 'Giving Season on Play,' users are now free to give to Google's hand-selected charities, including the American Red Cross, Girls Who Code, and World Wildlife Fund.

This mimics a similar approach Apple has taken, of leveraging their platform for mobile donations, particularly in response to natural disasters. Apple has even recently opened up Apple Pay to nonprofits. 'Tis the season to give, and giving is quicker and easier than ever. LEARN MORE