Peer-to-Peer Fundraising Models to Try


Peer-to-Peer (P2P) fundraising refers to events where nonprofit supporters participate in a physical activity by soliciting donations from friends, family, and colleagues. With the introduction of online and mobile tools, P2P has become widely accessible and gained popularity. But an increase in programs also means an increase in competition for donors, forcing organizations to think creatively about ways to set themselves apart and engage participants. Forbes highlights three organizations who have done just that and achieved inspiring results.

  • In 2017, the Boston Red Sox Foundation held a marathon within the confines of Fenway Park. The event was limited to 50 people, who raised at least $5,000 to compete. The iconic setting created a memorable event for the runners and succeeded in raising $320,000 for the foundation.
  • The American Cancer Society has been partnering with college basketball teams, inviting fans to pledge money for each 3-point shot the players make. Now, the popular program utilizes technology to collect online donations and challenge other teams to compete through social media. The result has been $350,000 raised and 50 million social media impressions in two years.
  • Multiple Myeloma is considered a less common form of cancer, affecting 30,000 Americans a year. Its supporter base may be small, but it's mighty: the Multiple Myeloma Research Foundation holds personal, focused events involving only 12-15 participants at a time, successfully raising $1.2 million after only six events.